Fintech · CFD Broker · Trader Acquisition System
How we helped XS.com acquire 500+ funded traders per month across MENA and SEA.
A full-funnel trader acquisition system built on AI-powered campaigns, theme-specific landing pages, and daily performance optimisation.
Introduction
XS.com is a globally regulated broker providing retail traders access to forex, gold, commodities, and indices — with a strong presence across GCC markets and Southeast Asia.
The Challenge
Headline: XS.com needed funded accounts — not just registrations.
Body: XS.com came to C11S with a clear problem — their campaigns were generating registrations but not converting them into verified, funded, active traders. The reg-to-deposit rate was below industry average and month-one churn was too high. They needed a system that optimised for the full trader journey — not just the top of the funnel.
What We Did
Headline: We rebuilt the entire acquisition funnel from click to first trade.
Body: We started with a 48-hour AI audit of their existing campaigns, funnel data, and regional performance across MENA and SEA. From there we built a complete trader acquisition system covering every stage of the funnel.
What we built:
Paid search campaigns across Google using three keyword tiers — high intent, competitor conquesting, and instrument-specific
Meta and X campaigns with separate audience sets for each region — Tech Traders, Luxury/High Net Worth in GCC, and Lookalike audiences built from verified depositors
Theme-specific landing pages matched to every ad — Fast Withdrawal page, Gold Trading page, High Leverage page
UGC creator videos tested against static ads by region — UGC won in SEA, static won in MENA
Full data analytics infrastructure tracking every stage — registration, verification, deposit, and active trading volume
Educational email drips deployed immediately after deposit to reduce month-one churn
Every number below is from the actual campaign data.
Result cards:
6% — Click-Through Rate across MENA and SEA campaigns
$3 — Cost Per Registration
$15 — Cost Per Verified Registration
$100 — Cost Per First Time Deposit
500+ — New Funded Accounts per month
10% — Registration-to-Deposit Rate vs industry average of 6–8%
65% — Active Trader Rate — traders executing 5+ trades in a month one
60% — Net Deposit Ratio — indicating high trust and low withdrawal rate
<15% — Month-one churn vs industry average of over 25%